#NicotineAddictionCheck: A Qualitative Analysis of TikTok and Youth E-Cigarette Use
Class Experience Level

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The use of electronic cigarettes among youth is a serious public health problem. The risks of e-cigarettes are greatly shared with the general public, but what do youth users really think about e-cigarettes, including the possible development of health risks and nicotine addiction? A student-led team from the University of Iowa College of Public Health recently analyzed Puff Bar and e-cigarette-related content on TikTok, a popular social media platform where users create, share, and view short videos, and found prevalent themes of addiction apathy and lack of concern of the health effects from e-cigarette use.

During this presentation, Makayla Morales (she/her) will share her experiences leading a research study as an undergraduate student, the findings from the study which were recently published in the International Journal of Environmental Research and Public Health, the process of qualitative data reduction and analysis for video-based data, as well as the benefits and barriers to using social media as a means to conduct public health research. Makayla is an incoming first-year MPH student in the Community and Behavioral Health Department at the University of Iowa College of Public Health. In May she graduated with her bachelor’s in public health and a minor in Spanish. She has a deep affinity toward health equity work and is passionate about using social justice tools to identify and address health inequities among marginalized groups.

NNLM Region 6 Speaker Spotlight Series is an irregular webinar series from the NNLM Region 6, featuring expert guest speakers presenting on topics of interest to all our users, from librarians to public health practitioners, educators, clinicians, and others who work with health information. Topics will be scheduled according to audience interest, seasonal applicability, and speaker availability.

For more information, contact Region6-RML@uiowa.edu

By registering for this class, you are agreeing to the NNLM Code of Conduct



Topics for NNLM Region 6 Speaker Spotlight Series provide information to help attendees do one or more of the following:

  • Know their communities
  • Better understand health consumers
  • Evaluate health information
  • Increase knowledge of resources and subjects
  • Improve health-related communication, reference, instruction, and programming 
  • Increase health literacy
  • Understand and explore the relationship between technology and health
  • Explore ethical and legal issues
  • Assess needs for health information
  • Obtain and disseminate health-related information 
  • Identify sources of secondary data related to health

Class Recording

Class Details

Date(s): September 16, 2022
Time: 3:00 PM - 4:00 PM EDT
Platform: Webex, Zoom
CE Credits: 1.00
Class Experience Level: Beginner
This class is sponsored by Region 6.
Learn more about this class and find other upcoming instances:

Class Contacts

Host/Instructor: Erica Lake
Technical Assistance: Miles Dietz-Castel

Can't join us live?

Register anyway and you'll receive the recording after the event.