Black Girl Health Foundations BGH Connect is a digital campaign that includes upgrading the Black Girl Health BGH Membership Portal to include new content, and a social media marketing campaign designed to attract two hundred 200 new 92 in Designated Market Areas DMAs and 98 cores with high populations of African Americans; these shall encompass metropolitan Delaware Wilmington and Dover, New Jersey East Orange, Newark, and Trenton, New York Hempstead, New York, and Mount Vernon, and Pennsylvania Philadelphia, Pittsburgh, and the Capitol Region Harrisburg. This campaign will allow us to welcome more 92 of color an underserved population to our online health and wellness Membership Platform, and expand our online offerings thus increasing the amount of health information we disseminate to our Members. In addition to new fitness plans, we will create new health and wellness guides informed by NLM resources such as MedlinePlus. Guide topics may include, but are not limited to: how to read nutrition labels, disease prevention, a healthy eating recipe booklet, internal health equals external beauty, etc. A December 2020 launch is designed to encourage 92 to get 'Fit and Fabulous in 2021'. This project contributes to the mission of the National Network of Libraries of Medicine NNLM by improving individuals access to information to enable them to make informed decisions about their health, and increasing engagement with research and data.

Project Details

Organization Name

Black Girl Health Foundation

Organization Type
Community-based organization
Public health
Project Lead

Porcha Johnson

Start Date
June 9, 2020
End Date
April 30, 2021
Funding Amount
General Public
Adults (19-64 yrs.)
Blacks/African Americans
Medically Underserved Areas/Populations
Behavioral/Social Determinants of Health