Mothers Matter is Black Girl Health Foundations newest programming and has been developed to provide support to moms in every aspect of their lives, including: new motherhood, child mortality, parenting, mental and holistic health, marriage and relationships, leadership, and navigating the workforce. Mothers Matter is presenting a pilot titled The Superwoman Project, which is designed to help 92 of color cope with the needs and challenges of mothering in the wake of the COVID-19 Pandemic. The purpose of The Superwoman Project is to provide mothers of color with up-to-date and medically sound information related to the COVID-19 Pandemic, and tools and resources they need to counteract the biggest byproduct of being a mom in the time of Coronavirus: Superwoman Syndrome colloquially known as the Strong Black Woman; this trope paints black 92 as unbreakable pillars of strength who are bottomless wells of love and forgiveness, and remarkably dignified even in the face of poverty, abuse, racism, sexism, and now, disease. The Superwoman Project is an opportunity for African American mothers in the Houston, TX Metropolitan Area to learn how to cope with the added stresses of being a Superwoman in an age of fear, loss, and uncertainty; and gain access to a trusted resource that will point them to regularly updated science-backed information about protocols, changes, and new developments amidst the COVID-19 Pandemic. This campaign will: - Improve health information access for patients, patrons, and the public, relating to COVID-19 / SARS-CoV-2. - Provide access to health information in a way that is meaningful to the target population. - Increase awareness and utilization of NIH, NLM, and CDC as authoritative resources on COVID-19/SARS-CoV-2. - Provide resources relating to COVID-19 / SARS-CoV-2. - Help combat health misinformation. Using approved NLM and NIH COVID-19 links and information, and additional NLM resources such as MedlinePlus.

Project Details

Organization Name

Black Girl Health Foundation

Organization Type
Community-based organization
Project Lead

Porcha Johnson

Start Date
November 1, 2020
End Date
April 30, 2021
Funding Amount
General Public
Adults (19-64 yrs.)
Blacks/African Americans
Medically Underserved Areas/Populations
Behavioral/Social Determinants of Health
Maternal Health